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A-List Copywriting Secrets By David Deutsch – Instant Download!

“Please Stop Writing Copy!”

“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.

“But it wasn’t by out-writing anyone.
It was by out-thinking them.”

“Read on and see why that’s what makes it so easy to create the kind of sales pages, VSLs, ads, and emails that send prospects scurrying for their credit cards.”

— David L. Deutsch
A-List Copywriter, Copy Coach and Trainer

Dear Friend,

In fast-changing times like these, it’s more dangerous than ever to rely on mindlessly applied templates, formulas and “copy hacks.”

And easier than ever to enjoy a huge competitive advantage by rising above the robotic glut of cookie-cutter copy that, in the words of Claude Hopkins, rolls off the prospect like water off a duck.

Of course, there’s nothing wrong with templates, formulas and “copy hacks.” I use them myself from time to time. Even developed a few.

They can be a great STARTING point.

But what’s amazing is that for so many writers and entrepreneurs today, it’s virtually ALL they rely on – never discovering that with a little originality and strategic thinking they can watch conversions skyrocket.

I’ve seen the power of this time and time again over the past few years as copywriter after copywriter I’ve worked with has transformed businesses and their own careers simply by realizing that…

CopyTHINKING
Beats Copywriting

Look, I’ve read thousands of pages of copy from clients and copywriters.

The vast majority follow the typical formulas and templates.

Using all the typical phrases…

Arranged in all the typical ways….

Resulting in an epidemic of humdrum copy that is soulless and devoid of energy or genuine connection.

That’s just not going to cut it. Not at a time when trust and connection with consumers is paramount.

No wonder so many marketers and writers are frustrated and not getting the results they want.

The antidote is never more formulas, templates or “copy hacks.”

The solution is simply: Stop writing and start thinking.

Stop seeing what you do as “copywriting.”
Start seeing it as copyTHINKING.

That’s the quickest and easiest path to more effective copy.

So stop writing for a second and just think about all the ways you can enter the conversation your prospect is already having with themselves and others.

THINK about what really differentiates yourself from the competition.

THINK about what your market has already been exposed to.

And THINK about how you will arouse the feelings, thoughts and beliefs that will lead them to take the action you want them to take.

Only NOW are you ready to write.

And believe me, writing is a WHOLE LOT easier (and a whole lot more profitable) if you THINK it through first.

Because what distinguishes the “best” writers from the rest of the writers isn’t their collection of templates, formulas and hacks.

It’s their thinking.

How can you become a great copyTHINKER and think your way to great copy and success?

Well, you could do what I did…

Spend a few years on Madison Avenue at one of the most prestigious ad agencies in the world.

In my case, it was Ogilvy & Mather, and I was lucky enough to be there while David Ogilvy still occasionally roamed the halls, demanding accountable creativity and showing how it’s done with brilliant campaigns like the “Man in the Hathaway Shirt” and “At 60 Miles an Hour, the Loudest Noise in This New Rolls Royce Comes from the Electric Clock.”

David Ogilvy — Founder, Ogilvy & Mather Advertising

“You write well.”

Then I realized I could actually use copy to SELL stuff directly, and left the ad agency world to hone my “salesmanship in print” skills by working with legendary direct response geniuses such as Gary Halbert, Jay Abraham, John Carlton, Jim Rutz, and Jim Punkre.

After that, I proved my mettle by beating the “control” promotions of the best copywriters on the planet and generating hundreds of millions in sales for leading direct response companies such as Boardroom, Inc. (now Bottom Line Publications, for whom I once had an unprecedented six controls running at once), Agora, Rodale, Phillips Publishing, Healthy Directions, and many of today’s leading supplement marketers.

What an education! I learned something different from each and every one of them!

And finally, I honed my ability to teach what I had learned by coaching dozens of writers to the next level of success, including:

Marcella Allison, who is today an A-list copy superstar and is teaching the next generation of superstars.
Justin Goff, who credits me with taking his copy “from good to great” and helping him increase his income tenfold to $2.2 million a year.
And Evaldo Albuquerque, who is now known as Agora’s “80-Million-Dollar Man” for selling that much product with his copy in a single year. (Imagine the royalties on that!)

Marcella Allison — Copywriter

“David always pushes me to make my copy better, stronger, more compelling. He never lets me settle for ‘OK’ or ‘good enough’. And, amazingly, I find myself, and my copy rising to the challenge. It’s like having your own personal Olympic coach whispering in your ear… Listen closely enough and you might just land that gold medal.”

Justin Goff — Copy & Funnel Accelerator, Columbus, Ohio

“I was a bit nervous at first about plunking down the money to work with David. It’s not cheap by any means. To give you a frame of reference, I was a decent copywriter before working with David. I created two products from scratch and made over $400,000 in profit with those through VSL’s online. However, In the months I’ve been working with David, my copy has improved so much that I look at my old pieces and cringe. David was instrumental in helping me write a supplement offer that sold 10,000 canisters in the first month through cold traffic. It might sound cliche, but my only regret with hiring David is that I didn’t hire him sooner.”

You could do all that to get to the top of the game.

Or, you can just let me show you exactly what I do.

So here’s what I did…

CAUGHT ON TAPE!

My Elite, Closed-Door Copy Training

I gave a private training for one of the oldest, largest and most respected direct response companies in the world.

Their product managers and copywriters in the room were hungry for me to show them how to produce better copy – because, like all direct response companies, better copy means a lot more sales and profits.

And maybe it was because I was thousands of miles away from my clients, colleagues and competitors in the U.S., but I completely opened up to them about what it truly takes to get A-list, top-performing copy: not just the techniques but the thinking behind them. And yes, even a formula, template and hack or two.

I poured out my secrets for four days straight… took them through the entire process of how I write a sales letter… and kept it simple enough that the rookies in the room could understand, but also gave the more advanced writers the A-list thinking and techniques that could take them to the next level.

Fortunately, I had it all recorded.

And I had the four-day boot camp painstakingly edited at no small expense into…

14 easy-to-consume videos that kept only the very best of all those dozens of hours I spent laying bare the secrets of great copy based on decades of experience.

And those videos are just part of my new program…

Announcing…

A-LIST COPYWRITING SECRETS

My brand-new program, A-LIST COPYWRITING SECRETS, is the first time I’ve ever revealed the methods I’ve used to bring in close to a billion dollars for my clients.

If you’re a copywriter, watching these videos will enable you to leave your competition in the dust and command higher fees and royalties.

If you’re a marketer, even if you don’t want to write copy yourself (and you probably should), it will give you the concepts, understanding and insight required to get MUCH better copy from your freelance or in-house writers and leave your competitors wondering what hit them.

But naturally, the program is not just videos.

To really drive home the lessons in these videos, I combined them with a series of simple exercises that, when you complete them, give you a finished sales letter for any product or service.

I’ve also given you a window into the kind of thinking and techniques that go into the creation of real-world, world-class promotions by including detailed notes for some of my most successful promotions ever.

Here’s a preview of what you’ll experience in each module of A-LIST COPYWRITING SECRETS…

DAY 1: Part 1:

The Structure of Copy

Great copy is built on a great structure. This module shows you exactly how to do that and includes…

A simple secret almost no one teaches for getting better at writing.
How to unlock what you already know about writing A-list copy.
The big mistake most copywriters make at the opening of their copy.
What most writers and marketers get wrong about the prospect – a deadly mistake that instantly kills responses and sales.
What to picture in your head to keep prospects riveted.
An easy way to make your product the most important thing in your prospect’s life.
Hollywood tactics that boost interest and recall through the roof.
How to convince your prospect your solution is their idea.

DAY 1: Part 2:

What Makes Great Copy?

What exactly IS great copy – and how can you produce it? That’s what you’ll discover in this eye-opening section, including…

A simple checklist that tells you when you’ve written great copy.
What your copy must do to get inside your reader’s head… and heart.
The easiest way to make your claims instantly believable.
How to use role-playing to make yourself a more persuasive writer.
The mental picture you must create for your prospects to get instant enthusiasm. (Tony Robbins is the king of this technique.)
The 2 H’s that are criminally underestimated by most copywriters.
Rather than embellishing claims or making up stories – do this instead!
How to turn people away to get them to buy more.
The “Ask Your Mom” secret for writing more believable copy.
What you must confess to your prospect for the most persuasive copy possible.

DAY 1: Part 3:

The Secrets of Copy Strategy

You’ll come out of this module able to generate the kinds of strategies, ideas and concepts that impress clients, build businesses, and enable the copy to practically write itself.

How to use simple math to generate hundreds of copy ideas.
Instantly create copy that stands out from the crowd with this technique.
Write headlines that get attention and compel prospects to continue on.
The power of BAD ideas and how they can make you rich.

DAY 2: Part 1:

Discover What Really Makes Your Prospects Tick

Watch this video and you’ll know exactly how to find your prospects’ hot buttons, fears, desires, and dreams, including…

How to use the 6 W’s to understand your prospect as deeply as possible.
Questions that let you know your prospects better than they know themselves!
4 resources that enable you to find out the kind of things about your prospect they would never admit to.
How to use a deeper understanding of your prospect will quickly transform your writing.

DAY 2: Part 2:

Understanding Why They Buy

More advanced tips on better understanding your prospect. Don’t miss…

The one emotion to use in your copy that’s even stronger than desire.
How to generate an endless supply of benefits for your prospect.
Why lazy prospects are your best prospects.
The “touch of larceny” secret that ignites your prospect’s greed.
The Biblical secret that reveals the one thing people crave above all else.
The simplest, most dependable way to make people wild with curiosity.
The one feeling people crave most – and will pay big money to get.
The best ways to make people feel good about themselves – and put them in a buying frame of mind.
How to use the huge power of revenge to ignite desire in your prospects.
Why the secret of “transformation” is much more powerful than piling on benefits.

DAY 2: Part 3:

How to Write Compelling Stories

We never outgrow our love of “Once upon a time.” That’s why stories are such powerful copywriting tools. And in this video, I’ll reveal the storytelling secrets I use…

The 3 most potent types of stories for sales copy.
The most powerful way to tell your product’s story – without it sounding like bragging.
The details and techniques that enable you to tell a story in the most interesting and compelling way possible.
How to use the “Star Wars story structure” to write blockbuster copy.
Where to find stories that get attention and inspire action.
What you should do every day to hone your storytelling abilities.

DAY 2: Part 4:

The Journey to Provoking Action

It’s all for naught unless you get the prospect to act. So don’t miss…

The 2 journeys you need to lead prospects to action.
The emotional journey that sparks desire for your product.
The one thing that improves your copywriting skill more than anything else.
How to knock out buying resistance before it starts.
A sure-fire way to tell whether or not your copy will work.

DAY 3: Part 1:

Headlines and Bullet Secrets

I’ve built my reputation and made a lot of money – for myself and my clients – by being able to quickly and easily create great headlines and bullets (those short little “teasers” that reveal a bit about the product or service but make you curious to know more, like the ones here).

And in this module, I reveal my best secrets, such as…

The easiest way to create great headlines and bullets.
How to quickly find the intriguing hooks that make the best headlines.
How to write the kind of powerful bullets that drive the prospect to order.
The simple acronym (BULLETS) that contains everything you need to create great bullets.
What to do first in your bullets to really grab your prospect’s attention.
How to inject emotion into your bullets to multiply their effectiveness.
How to transform bullets into great headlines.

DAY 3: Part 2:

Headlines and Bullet Secrets (Continued…)

Want the advanced stuff too? You got it…

How to grab attention with short, simple headlines.
How fantasizing can enable you to write the most powerful headlines.
Adding subheads to headlines (or preheaders to emails) for more firepower.

DAY 3: Part 3:

The Body: Keeping the Reader’s Reading and
Viewers Viewing

Here’s how to build your body copy so it holds attention and compels your prospect to take action…

The one type of proof you absolutely must include in your copy.
The WORST way open your copy. Big mistakes even experienced writers make.
Do this to keep your copy unique and fresh – and keep prospects reading.
The power of exposing a “big lie.”
When to introduce your product for maximum drama and sales.
How to escape the 2 hidden traps in the body that lose prospects immediately.
The best writers write like they’re talking to a friend. Sounds easy – but it can be very hard to do without this simple technique.

DAY 3: Part 4:

The Close: Getting the Sale

The better you are at closing, the better your results will be. Especially when you know…

The world’s best copy closing technique. Practically forces prospects to order.
The big mistake many writers make when crafting a close.
Best ways to make your prospect buy right now (without obvious “scare tactics”).
Verbal jujitsu trick that makes your prospect crave your product.
The one thing you should do after you THINK you’re all done with the copy. Takes only a few minutes but can turn a potential loser into a winner.
Confusion and fear of the unknown can be the death of any sale – but not when you know this technique that neutralizes them.
How to use your competition in the close to make your product a must-buy.

DAY 4: Part 1:

The Power of the Creative Brief

A great creative brief is the big secret behind some of the best copy ever produced – whether award-winning ad agency commercials or results-producing direct response pieces. Because it’s a handy cheat-sheet that points like a beacon to great ideas and sends you down just the right copywriting path. Creating one (or getting your client to) and putting one to use is easy with secrets like these…

How to create the kind of creative brief that results in great copy – including a full list of what should be in one.
The 3 different types of background information you must have in a brief to get the best possible promotion.
The one thing you MUST pinpoint – or your creative brief is USELESS.
Plus in this module I also reveal… what to steal from salespeople to dramatically cut down on your writing time.
6 research sources to use that make copy sound authoritative and believable.
How to write great copy simply by LISTENING.

DAY 4: Part 2:

How to Make Good Copy Even Better

Great copy doesn’t always start out great. More often than not, it’s cut and polished into brilliance like a rough diamond in the hands of an expert lapidiarist. Want your copy to dazzle? This module has just what you need…

The number one tactic to instantly improve your copy.
A single attitude shift that can launch you on your way from mediocrity to A-list.
How to make your copy speak to everyone – educated or uneducated, rich or poor.
How to determine if your copy is absolutely the best work you can do.
How to write copy that has plenty of life and energy from start to finish.
The “curse of explanation” and how to avoid letting it destroy your copy.
How to recognize when further work on your copy is counterproductive.

DAY 4: Part 3:

Questions and Answers

And finally, some of the best stuff came out when participants grilled me in the Q&A…

3 little words that can send your writing productivity into overdrive.
How to write a “cliffhanger” headline that leaves prospects on the edge of their seats.
How to “steal smart” (legally and ethically) from great copy.
How to come up with great “hooks” that reel in readers.
The “body on the floor” technique that guarantees deep attention every time.
How to use the power of crowdsourcing to identify your best ideas.
Where to find unique (yet inexpensive) photos that stop prospects in their tracks by grabbing and holding their attention.
How to tell a great story in 7 sentences (the attention span for most people for most stories).
How to grab attention by showing people they’re WRONG. (But be careful – do it incorrectly and they will not be happy!)
Spell this out for readers or you’ll fail to make a big emotional impact.

Gary Hones —
Copywriter, Seattle, Washington

“David unlocked a part of my brain I didn’t even know I had.

“For years I thought I understood the idea of ‘Write like you talk.’

“But within the first 3 minutes of Module 1 of this program, it was easy to see why I was stuck – even with templates.

“Now my copy gushes out like a fire hose. And, according to one of my clients, it’s some of the best I’ve ever written.”

John Carlton — Legendary copywriter and author of “The Entrepreneur’s Guide To Getting Your Shit Together”

“I’ve known David Deutsch since we both were on the “A List” of sought-after writers for the largest direct mail operations on the planet. (Rodale Press, for me, and Boardroom, Inc., for David.)

“David has had as many as six controls at one time for these behemoth mailers — something that only a handful of writers have ever accomplished in the history of advertising.

“His advice is pure gold for any writer seeking to follow the very specialized path he excels at.”

Jimmy Parent — Copywriter

“You’re the man, David. It’s like you just climbed in my skull, and pointed out what I never saw before.”

There’s a big secret the best copywriters know, and that is:

The design and layout of your promotion can have a huge influence on response.

Because while the wrong design can kill response, the RIGHT design can…

Multiply Response and Conversion—
Without Changing A Single Word
(Two Very Special BONUS Sessions)

My very special guest at this seminar was Lori Haller, the award-winning designer who is more dedicated to increasing response than most copywriters.

Instead of creating designs that merely look good, she multiplies response with her deep psychological understanding of how graphics, colors, shapes, formats, styles and fonts can attract attention, hold the reader and move them to act.

No wonder she has been able to send response through the roof, in head to head tests, simply by tweaking the design. And no wonder the best copywriters BEG clients to hire her to do the design and layout for their promotions.

At this secret seminar, in two special sessions, Lori revealed all the ways design can enhance response. And I’ve included both sessions with A-LIST COPYWRITING SECRETS.

SPECIAL BONUS SESSION #1

Million-Dollar Design Secrets

The first bonus session is packed with Lori’s best secrets for increasing response with design. These are techniques you can put to work immediately on your next promotion…

How to easily increase response by aligning your visuals with the copy.
The 4 most successful print formats to use. Innovate at your own risk!
The web design trend that’s replaced “hype.”
Which colors are most up to date and effective TODAY for attracting attention.
2 design mistakes that cause copy to stumble at the finish line.
Proven direct mail techniques that dramatically increase response online. (The secret weapons of some of today’s top digital marketers.)
How to ensure long copy gets READ.
The design tweak that drives more traffic anywhere you use it – on emails, banner ads, landing pages and more.
Design secrets from a winning landing page that brought in over $18 million.
A quick way to visually create instant urgency in your prospect.
A unique design trick that makes your bullets more interesting.

Bob Bly — Direct Response Copywriter

“Lori has a deep understanding of direct mail and digital marketing as well as vastly superior graphic design skills, judgment, and aesthetic taste.

“You are an absolute treasure to me and my clients.”

Rick Popowitz — President & CEO, Biocentric Health, Inc.

“Thank you, thank you Lori! In just a few weeks your creative designs helped me launch 3 new products.

“You have a unique ability to blend copy with design so that they complimented each other.”

SPECIAL BONUS SESSION #2…
Layout Secrets That Get Attention and Provoke Action

In the next bonus session, you’ll see Lori in action as she works her magic and demonstrates how to lay out copy for maximum response before your eyes. Watch as Lori shows you…

The visual patterns that create energy – which leads to attention and action.
The one thing you must do to catch your prospect’s attention and interest right away on your landing page.
How to work with a designer most efficiently and effectively to create more winning promotions.
The quickest way to lay out direct mail for maximum readership and response.

Kevin Wichtendahl — Java Genius

“Lori enabled us to stop wasting money on projects that would clearly never be profitable.

I thought I was hiring an amazing graphic designer — what I received instead was a mentor, coach, strategic mastermind and visionary.”

ADDITIONAL FREE BONUS #1:
CopyTHINKING Revealed

Going from being merely a “copywriter” to being a copyTHINKER takes the power and effectiveness of your copy — and your business or your writing career — to a whole new level.

Because I want you to reach those new heights of success, I’ve included with A-List Copywriting Secrets another special bonus: CopyTHINKING Revealed.

It’s the one time that I sat down and revealed in such depth just what copyTHINKING is and how to do it.

In CopyTHINKING Revealed you’ll discover…

The fastest, easiest way to produce great copy quickly.
If you can’t outwrite the competition… just do this instead.
The simple test you must perform before you send your copy out into the world.
Copy secrets you can learn from lawyers.
Why you don’t necessarily need big ideas to write great copy.
Simply master this one aspect of copywriting and the rest will follow easily.
The big mistake most people make when writing headlines. Instead, discover the ONLY thing a headline should try to do.
Forget structure and templates — until AFTER you’ve done this.
The best and fastest way to improve your writing skills.
English not your first language? Discover why it may be a copywriting advantage.
How to spot a great client a mile away — use this litmus test.
How to get clients to gladly pay you more — without having to write any more.

ADDITIONAL FREE BONUS #2:
My Complete MAGIC COPY CUBE Training

I want to do everything I can right here to make securing your copy of A-List Copywriting Secrets one of the easiest decisions you’ve ever made.

It’s the most in-depth dive I’ve ever done into my famous Magic Copy Cube and everything it reveals about how to improve any piece of copy.

It’s packed with dozens of additional techniques I’ve used to sell a billion dollars of my clients’ products and services, and that I teach today to the copywriters I coach to successful 6-figure careers.

Techniques such as…

How to use The Magic Copy Cube to discover what parts of your copy will keep prospects from responding – and how to improve them.
The big mistake most writers make when it comes to benefits. It can actually cause benefits to harm response.
How to instantly multiply the power of your copy – including 5 ways to boost benefits and 8 ways to add more punch to your promise.
What your real job as a copywriter is. (Hint: It’s not to write. Or even to sell.)
The #1 reason people don’t buy – even when the writing is flawless.
Not a great writer? If your copy has this, you can be a mediocre writer and still get great results.
The “brain surgeon” trick to making prospects trust you.
4 techniques A-list copywriters rely on that lesser writers ignore at their own peril.
You can’t bore a prospect into buying a product. Yet so many writers seem to try. Discover how to keep your prospect interested.
The secret to successfully editing your own copy.
Why you should stop trying to sell your product and instead sell your prospect on becoming the person they want to be.
The three-word phrase that, each time you use it, deepens the emotional power of your benefits.
The question you must ask yourself every time you state a fact in your copy.
Proof is powerful and essential. Yet few copywriters go beyond things like “studies” or media quotes. Instead, discover 14 ways to add proof to your copy. And how to weave multiple types of
proof into a single headline or sentence.
Lawyers study this little-known discipline. If you want to “state your case” powerfully, you will too.
The one niche that every copywriter should get familiar with, even if you never write for it. This will enable you to see every possible copywriting technique in action.
How to harness the “power of celebrity” when you don’t have a celebrity.
The power of making people feel good about themselves with your copy – including 7 simple words that do so every time.
The one thing to keep in mind to write effective copy. And it has nothing to do with how you write or with “making the sale.”
We buy from people we trust. Period. And there are 5 fool-proof ways copy can increase trust.
When you should promise LESS.
Studies show that the longer you do this in your copy, the more likely your prospects are to buy.
How to use the techniques of thriller writers like Dan Brown to keep prospects glued to the page.
We are evolutionarily programmed to noticed change in our environment. And there are 3 different types of change you should use to get and keep your prospect’s attention.

Included with this series of training videos are exercises that will guide you in incorporating these valuable lessons into your copy.

A-List Copywriting Secrets Is for YOU If…

If your income depends on copy in any way, you can’t afford to be without this program. Especially if…

1
You’re a beginning copywriter who wants to get up to speed FAST – This program will give you extreme clarity on the art of direct response copy and help you avoid years of going around in circles by showing you what copywriting at the highest level is really all about. If you’re confused about all the copywriting information out there, this program is a great place to start.
2
You’re an intermediate copywriter who wants to jump up a level or two – If you’re looking to leapfrog over the competition, let them memorize more formulas, templates, and hacks. You’ll know how copyTHINKING can give you a whole new level of confidence and fast-track your trip over to the A-list.
3
You’re an advanced copywriter looking for an edge – If you’re an advanced copywriter, some of what I teach may not be totally new to you. But what IS new you’ll be able to quickly and effectively put to use for a huge return on your investment. And my Inner Circle online training, where you and other copywriters and marketers can ask anything you want, will ensure you get the kind of targeted help you need to advance your skills.
4
You’re a business owner who wants to write great copy – If you write your own copy, or have ever considered doing so, I can help you become your company’s best copywriter. I have helped many business owners write their own copy, including Justin Goff while he was building his supplement company that he sold for a multi-million-dollar payday.
5
You’re a marketer who wants better copy from freelancers or your in-house copywriter – Even if you don’t want to write your own copy, you must be able to tell great copy from good copy from mediocre copy – and THEN know what it takes to MAKE copy great. If you market through direct response, there may be no more important skill you can have.
6
You need to improve your persuasion or sales skills – Although the program centers around copywriting, bear in mind that the underlying skills being taught are those of persuasion and sales – which can be applied in a wide variety of situations other than just copywriting.

What’s Your “Plan B”?

Here’s Everything You’ll Get…

14 Professionally Produced Video Modules – You can watch them anywhere: at work, at home or on the go. Each bite-sized, eye-opening module is only 4 to 20 minutes long. (Perfect for really absorbing them AND for watching them over and over.)
Complete Professional Transcriptions of Each Module – So you can really get the most out of each lesson. (Printed copies.)
The A-LIST COPYWRITING SECRETS Workbook – Including practical exercises to help you remember and apply the ideas in the program. (A printed copy.)
CopyTHINKING Revealed – The inside scoop on how to harness the awesome power of copyTHINKING. Including a ton of specific tips you can put to work immediately.
The Magic Copy Cube Training — This training received an 8-minute standing ovation when it was originally presented live at an elite gathering.
PLUS… (I know people who are buying A-List Copywriting Secrets just to get this…) How to Increase Response with Design – How much more powerful will your copy be when Lori Haller shows you how to use layout, graphics, and typography to boost response? (And how your client’s designers may be suppressing it!)

Your MUCH More Successful
Future Starts NOW…

Try persuading someone in person with formulas, templates and hype.

You’ll soon find it’s not enough at best, and a turn-off at worst.

In person, on the page, on the screen, you must tap into your natural-born ability to communicate and persuade.

For business owners, one of the biggest – if not THE biggest – leverage points in any business for improving the bottom line is better copy.

As Gary Halbert once said, “There is no business problem that can’t be solved with a world-class sales letter.”

As copywriters, if you can truly provide businesses with that kind of game-changing, bottom-line-improving copy, the world is your oyster.

I hope you’ll allow me to help you make that happen.

Yours for Truly Great Copy,