Created By: Depesh Mandalia
File size: 9.16 GB
Media Type: Online Course
Delivery Time: 1-12 hours.
Content proofWatch here!



7-Figure Meta Ads Playbook 2022 By Depesh Mandalia – Instant Download!

The 7-Figure Meta Ads Playbook

The 7-Figure MAP (Meta Ads Playbook) is designed to: 

  • Build Ads That Attract, Engage, Convert: using principles of psychology and emotion to reach deeper into your ideal prospect’s needs and desires.
  • Systemise The Way You Build Meta Campaigns: A simple and powerful combination of account setup and scale to balance the technical needs of the Meta ad platform and your media buying skills.
  • Free Your Time & Headspace To Do Better Things: Avoid the headache of guesswork with a system that puts you in control, allowing you to free up time away from Ads Manager!

Ready To Master Meta Advertising?

Build The Perfect Account 

Build The Perfect Account

We’ll show you how to ensure you configure your account and campaign structure for long-lasting success.

Attract, Engage, Convert 

Attract, Engage, Convert

We’ll show you how to target the right person, at the right time, with the right ad… and convert them for the highest returns.

Test. Optimise. Scale. 

Test. Optimise. Scale.

We’ll show you how to set up and use a test, optimise and scale system that takes the guesswork and anxiety out of Meta advertising.

Ash“…very comprehensive advanced course. It’s not your typical quick course that was hacked together but rather Depesh compiled an excellent resource from his years of experience to help self-starters dominate FB Advertising. 

Also love the constant updates …. For example, with Apple iOS14 updates which impact advertising on Facebook… Can’t recommend it enough!”

– Ash

Helping Businesses Like Yours to THRIVE

Our 1000+ list of clients that have already implemented teachings from The 7-Figure MAP include Ads Agencies, Freelancers, Ecommerce Businesses, Affiliate Marketers and Info/Digital Product Sellers. 

  • Sell Ecommerce: The 7-Figure MAP will allow you to take control of profitability and consistency, showing you the path to higher average order values, higher conversion rates and lower costs whilst building a path to higher lifetime value using our experience of generating over $100M in revenue across a wide variety of niches.
  • Sell Digital Products: Use the same systems to build the right funnel path with profitable ads whether you’re selling SLOs (Self Liquidating Offers), promoting Lead Magnets, Webinar pitches, Call booking funnels or building a value ladder for those high tickets.
  • For Agency Owners & Freelancers: The 7-Figure MAP is a plug and play set of SOPs (Standard Operating Procedures) you can install into your agency’s processes. Train new and existing media buyers and provide your clients with amazing growth, enabling you to grow your business too.
  • For In-house Marketers: The 7-Figure MAP is your cheat code to making you look good to your boss earning you the fast-track to promotion and career progression.

shimon-miah-imageIsraa alrawi Ibrahim





Who Can Benefit from The 7-Figure MAP?

Business Owners Ads Strategists
Train your team on the cutting edge ways to make Meta Ads more profitable and predictable for your business. 

Investing in this program will give you the confidence for your team knowing it’s the same playbooks I’ve used in-house with my own media buying team since 2014 – and it still works!

Plus we keep it all updated for you so you have one less thing to worry about for your team (and they WILL thank you for giving them the tools to succeed).

If you’re a strategist then you’re required to stay ahead of the game – The 7-Figure Meta Ads Playbook is your cheat-sheet in ensuring you have a strategy for the various eventualities that will earn you high praise. 

CPMs suffering? Conversion rate down? Need better funnel conversion? Templates for copy and creative? We got the Playbooks for you inside.

Whether you’re in-house or serving clients, we’re going to build the confidence you need to crush it year-round.

Media Buyers Entrepreneurs
You are at the front-end of all the action. When things go GREAT you’ll be rewarded, praised and respected. 

When things go wrong? That’s when pro-level media buyers earn their stripes.

Let The 7-Figure MAP be your cheat-code to ensuring you’re never caught out. We’ve built the playbooks for the scenarios to help you profit and scale, but also how to deal with those painful issues like high CPMs, drop in funnel conversion rates and more.

Whether you’re in-house or serving clients, this is the only Meta Ads training you’ll ever need.

You’re the hybrid type – you’re running your own business, wearing multiple hats. 

But you’re also creating ad strategies and media buying. You face the HARDEST role because there just isn’t enough time in the day to do everything.

Which is why The 7-Figure MAP is here to give you a proven structure to simply follow and implement.

Remove the guesswork, get your ads working well and earn back more free-time to focus on your other business priorities – then hand over a working ad account when you’re ready to replace yourself with a dedicated media buyer!

“The best Facebook Ads course ever… SO MUCH value, very advanced techniques and strategies yet very easy to understand and apply.Format of the course is also very easy to digest with concise videos which makes it very enjoyable to watch.Depesh is a great teacher and is available for his students. If you’re looking to bring your Facebook Ads skills to another level, don’t think twice.”– Aymeric

Helping Businesses Like Yours to THRIVE



1. Master Advertising Influence & Control
You’ll gain access to a program called The Brand-driven Performance Marketing (BPM) Method to learn:

> How To Sell Anything Online
> Creating The Perfect Product Pitch
> How To Call Out Your Perfect Prospects
> The DARK ARTS of Human Persuasion
> The Power of Story Telling and Story Selling



Unlock The Meta Algorithm 

Unlock The Meta Algorithm
Use the Algorithm to your advantage for lower CPM’s and higher profits

Instant Online Video Access 

Instant Online Video Access
On-demand access to ALL Playbooks from Day 1 including videos, worksheets and more

Stability and Consistency 

Stability and Consistency
Use the right frameworks, to create Stability and Consistency in Your Ad Accounts using simple step by step instructions.


Master Funnel Building & Targeting 

2. Master Funnel Building & Targeting
You’ll also learn:

> How To Write Magnetic Copy & Creative
> Build High Converting Website Funnels
> Conversion Rate Optimisation (CRO)
> The Simple Effect Campaign Structure To Find Your Prospect At The Right Time with the Right Ad


Offer Build 

Offer Build
Strong offers are the hidden secret to breakout success. Learn our 5W Avatar process, 3N Ads Formula and how to craft the Perfect Ad for sustainable success.

Funnel Build 

Funnel Build
A great offer needs a great funnel. Apply what goes into creating funnels that Facebook will reward you for to maximise conversion rates & order value.


Structured Testing

Structured Testing
Implement our Graduation Testing Method to control your testing process to unearth ads and audiences that work, without the guesswork.



Unlock Meta Ads 

3. Unlock Meta Ads

You’ll also gain access to The 7-Figure Meta Ads Playbook (MAP) which contains:

> A Simple, Powerful Test Process
> Data-Driven Decision Making
> Fast-Insight Custom Reporting
> Spend Efficiencies
> What To Do When Things Go Wrong (And How To Recover)




The biggest thing missing in most ad accounts is optimisation. Learn what to look for, how to setup your reporting for fast insights and the right actions to take, when, to make the biggest difference.

Growth & Scale 

Growth & Scale
Growth is more than just increasing budgets.

Understand what it truly means and takes to grow into 6, 7 and 8-figures using our formulaic approach to growing and scaling.

Bonus Modules 

Bonus Modules
We go deeper to help you become a true advertising pro, to grow your business, or your career with proven strategies that work.

Learn the methods to conquer ANY ad platform.


Growth & Scaling4. Growth & Scaling 

> Learn To Properly Scale In Every Situation
> Unleash The Power of Manual Bidding
> Slow & Fast Scaling Models
> Saving Time with Rules & Automation
> Become The Master of Your Fate with Meta Ads

chantel“I sat on the Free Facebook Group Fence for so long because your free content was THAT good — I thought “how could his course get any better… holy smokes was I wrong.Your course is not only changing my campaigns but also changing my life and giving me back the freedom that I longed for when becoming a Facebook Marketer. Thank you so much for all you have invested into the course. Super excited to have joined this journey with you.” 

– Chantel

Who’s Behind The Curtain?

I’ve Made The Mistakes,
So You Don’t Have To.

“The 7-Figure MAP is for entrepreneurs that are advertising for their own business, for marketers running ads for the company they work for, and agencies or freelancers helping clients with Meta (Facebook) ads.

Those that benefit are already spending money on ads, and come in from various intermediate and advanced levels.



It is NOT for those that have never advertised on Meta.

You’re getting two programs that I’ve personally put together based on my 15+ years experience: The 7-Figure MAP and The BPM Method – two different but perfectly blended training programs designed to help you learn how to sell anything (legal!) online and how to master the Meta ads platform.

This is a marketing-led training program that will continue to pay back for years to come with skills and knowledge that will change your life.”

– Depesh Mandalia, CEO at SM Commerce agency, International Speaker and Ads Coach.


Sinmon RidgwellJames Whittaker

“The course single-handedly transformed my advertising agency. With increased knowledge comes improved results which provide the confidence and ability to attract and retain clients of all levels. 

Tried and tested principles are applicable to any niche and modules are constantly being added to keep content fresh and up to date. I’ve also used the principles to help train businesses in house social media teams.

When I look back on the value I’ve received, I actually think the course is under-priced.”

– Dec

The 7-Figure Meta Ads Playbook
Here’s everything you’re investing in today:


1. The 7-Figure MAP Training Program

The 7-Figure Meta Ads Playbook has everything you need to setup, launch, test, optimise and grow your ad spend using the Meta Ads platform (Facebook, Instagram).

This is a set of Playbooks we use (and keep updated) for our own agency and private ad accounts that’s been consistently working for us since 2014.

Includes the Email Marketing and Media Buying mastery bonusses.


2. The BPM Method Training Program

The Brand-driven Performance Marketing Method is a full advertising training program.

The BPM Method is independent of ad platform which is why it sits in its own module.

Once you’ve learned what’s inside, there is no going back. You’ll see ads, landers, targeting and the end to end funnel in a different way.

No ad platform will ever stand a chance against you again.


3. The FAATT Framework Training Program

The Facebook Ads Attribution & Tracking Trinity Training is our zero-cost solution to making better media buying decisions as a result of Apple’s iOS14.5 changes which rocked advertisers.

Whilst not 100% required to make The 7-Figure MAP work, it will improve performance in a big way as you’ll learn how we connect Google Analytics to understand advanced methods of budget management, optimisation and growth.

 The Offer Workshop Training Program


4. The Offer Workshop Training Program

In this training I cover, ads, copy, creative, landing pages and funnels with live examples on how to improve the Offer.

This is built upon The BPM Method teachings but shared with live examples through multiple niches to show how easy it is to become an advertising master able to sell anything (legally!) online.

Ready To Invest In Your Success?
Here’s what you’re getting when you join TODAY: 

  • Create Ads That Attract, Engage, Convert: with The Brand-driven Performance Marketing (BPM) Method ($3000 value).
  • Build a Meta (Facebook) Ads Profit Machine: with The 7-Figure Meta Ads Playbook (MAP) ($5000 value)
  • Overcome iOS14.5 Challenges: get full access to The FAATT Framework ($697 value) BONUS training.
  • ​Master The Art of Building Great Offers: via The Scaleable Offers Workshop ($1000 value) BONUS training.
  • Email Marketing Masterclass: with Email Marketing Mastery ($1000 value) BONUS training.
  • Outspend Your Competitors: with the Business Growth Levers ($1000 value) BONUS training.
  • Learn The Art of Media Buying: with Media Buying Mastery ($1000 value) BONUS training.

“After being in the BPM Program for a couple of days (btw I have literally never written a review for anything before). Depesh’s program is HANDS DOWN the best FB Ads Course out there.

I was mega skeptical about joining (it took me months to actually join) because I have taken lots of FB courses before from the legit top of industry people you will know, but they’ve all lacked one big thing: clarity of thought.

The BPM system is a step-by-step process. It doesn’t have fancy strategies scattered here and there, it’s just straight to the point.

If you have a grounding in FB Ads already (this isn’t for beginners) and want to get to the next level, this is the way. So excited about getting results in the next few weeks. Thanks, Depesh!”

– James

A Final Word From the Course Creator…

From: Depesh Mandalia, a Marketer of 15+ years and Advertising pro.

To: You, the Meta advertiser that deserves better

WARNING: this message contains powerful advice and direction and is intended for good use, to improve the lives of you and your customers.

Dear reader,

This letter contains the same advice that I’ve shared on stage, podcasts, masterminds and forums around the world.

The same guidance that I’ve applied to take businesses from 5 or 6 figures to 7-figures and more in revenue, profitably and consistently.

The same guidance that’s helped thousands of others apply it to their business too.

However you got here, to this website, I want you to know that if you experience instability, unpredictable results and feel you’re constantly chasing new and shiny ways to manage Meta ads, you’re not alone. And neither is it your fault.

In fact for the 10 million+ advertisers on the platform, it is getting harder and harder to get consistent, profitable results.

CPMs rising, conversions bouncing up and down. Competitors spending more and more.

Businesses are dying because the platform they once relied on has become too difficult to maintain profitable results.

And Meta (formely Facebook) are NOT doing enough to help us. They’ve given us this amazing advertising system but the support SUCKs. I know you know what I mean…

But here’s the thing; we’re able to bypass that.

We use the Facebook App algorithm against them.

It’s not some marketing hook to get you interested.

Neither is it against ads policy, or anything Meta would disagree with.

In fact Meta have taken MY advice in helping more advertisers to get more consistent results too.

Like how they first started using the concept of COLD, WARM and HOT audiences to funnel users in their marketing material in 2015 AFTER I shared it in a talk at Menlo Park with them earlier that year.

I’ve managed well over $40M in ad spend through my agency (we’ve lost count to be honest, though the amount doesn’t matter), and millions personally.

You learn a lot by doing – not just from your successes, but from failures.

I failed for 18 months with Facebook ads before I ‘got it’.

I wish I could have bypassed that, but back in 2012 the knowledge and experience you have available to you, a click away, was not available back then.

In 2014 something clicked. I took an Ecommerce business from $800K revenue to $8M with one shift in my approach.

In 2015 I scaled to $26.5M.

But it wasn’t until 2016 I took a step back and actually tried to reverse engineer exactly how I did that.

How was I able to go from spending $100 per day at a loss, to spending $200,000 PER DAY profitably?

What I’ll share with you here might surprise you.

Expertise is not in knowing what to do when things are great – because anyone can increase budgets – it’s knowing what to do when things don’t go to plan.

Without the losses I made, and knowing how to RECOVER from them I wouldn’t have been so successful with Facebook advertising.

They say you need over 10,000 hours to really call yourself an expert. Well I’ve been in advertising on Meta/Facebook since 2012 with my ads running 24/7 in some form or another since then.

Did you know that aeroplane pilots practice crashing?

Why would they do that?

When you learn something, whether it’s learning how to fly, or to play a sport, software coding or even planting seeds, following a step by step plan is often enough.

But why is it that you can follow the exact step by step instructions in a recipe book, including the same ingredients, but with a very different outcome to the masterchef dish in the pictures?

Experience through failure.

The power of experience and failure is what gives certain people an unfair advantage.

Learning how to deal with in-flight turbulence, engine failure or other ‘edge cases’ is what differentiates good pilots and excellent pilots.

And learning in ‘test mode’ vs actually having lived through those experiences creates ELITE pilots.

The kind of pilot you’d want flying YOUR plane on an 8 hour trip across the stormy oceans right?

In 2016, I wrote down my success path, but more importantly, I also wrote down my many failures.

In 2017, after launching my Facebook ads agency, I finally created a repeatable formula, so that I could teach my team to implement the same, with my support.

And since then I’ve been sharing it with others looking for the same success path, built on MY failures.

Failures I’ve made so you don’t need to.

Like walking down a path and being told exactly where the trapdoors are and, if you find one, how to avoid them.

Or, if you do happen to fall in, how to get out.

And through this I discovered something so basic, which powered everything we achieved successfully through Meta advertising.


Your ads serve only to PULL people out of Facebook (or Instagram, Messenger, VR etc).

Your ads are only one part of the journey.

A key to my success in 2014 was simply shifting away from hacking my ad account and constantly refreshing creatives, testing new audiences…

to focussing on creating relevant ads, served at the right time and building trust through my funnel.

In fact I condensed this down to what I call The Advertising CORE-4.

Just 4 things you need to make advertising work for you.

Get this right and advertising on ANY platform becomes easier, predictable and so much less stressful. I’ve included this full training for you in a program called The BPM Method.

With simple tweaks and changes to these 4 pillars, you can make a far bigger impact than constantly editing your campaigns, hacking, copying, stressing…

Product. Offer. Audience. Funnel.

Just 4 elements of a sustainable, successful ad campaign that help you to create consistent success regardless of what happens on Meta.

Understanding how to influence these allow you to take full advantage of Meta’s algorithm.

To (ethically) use the algorithm against them.

To allow you to spend less time in ads manager, and more time in improving your customer’s experience, driving higher average order values and more loyalty and repurchases.

I want you to experience the freedom, structure and most importantly, repeatable path to success we use in our agency and 1000’s of students and clients around the world also use.

If you’re looking to transform your fortunes with Meta ads, earning back higher consistency and profit, together with freeing up more time in your day, then today is the first step in that direction.

You see, we combine brand-marketing with performance marketing to create a truly unique approach, that works.

The Brand-driven Performance Marketing Method, or BPM Method for short.

Combine that with The 7-Figure Meta Ads Playbook to create unbreakable success.

What’s it worth to you to earn back hours of time each day from worrying and hacking in ads manager?

What’s it worth to you to use systems to not just succeed once, but succeed time after time?

What’s it worth to you to be able to not just learn this for yourself, but to train your team in creating the same success?

Join today and be prepared for a massive positive shift in your business, and your life.

Depesh Mandalia.

CEO at SMC, Founder of The BPM Method & 7-Figure MAP.


7-Figure Meta Ads Playbook 2022 By Depesh Mandalia, what is it included (Content proof: Watch here!) 

01-The BPM Method (2022)

  • Welcome (Start Here)
  • Selling Anything Online with The AC-4 Framework
  • Pitch The Perfect PRODUCT
  • Find AUDIENCES That Click
  • Create OFFERS That Sell
  • Build FUNNELS That Convert
  • Increasing Conversion Rates
  • Improving Average Order Values (AOV)
  • End of Module
  • Getting Ready for Advertising $
  • Attribution
  • Bonus Business Growth Levers

02-The 7-Figure Meta (Facebook) Ads Playbook (2022)

  • Welcome (Start Here)
  • Ad Account Fundamentals (Before You Run Ads)
  • Master The Facebook Algorithm
  • Account Setup
  • Audience Research
  • Ad Building & Creative Research
  • Creating & Writing Kick-Ass Ads
  • Data Mastery
  • Campaign Budget Optimisation (CBO) Mastery
  • Launch Your Test Campaigns
  • The Graduation Framework
  • End of Module
  • Stabilise & Optimise For Profits
  • Launch Your Retargeting Funnel
  • Analysis-Digging & Panning For Gold
  • Reducing CPMs (Auction Optimization)
  • End of Module
  • Scaling
  • Campaign Scaling Strategies
  • Bonus-Media Buying Mastery
  • The Email Marketing Bonus