Unlimited lifetime access to Kim’s Million-Dollar Control Breakdown Master Class. For those who want to discover hundreds of A-list secrets to writing multi-million-dollar, royalty-paying controls. Get ready to say “goodbye” to the “flat-fee project grind” and formulaic, “me, too” copy…and “heck, yeah!” to the potential for 4 and 5-figure royalty checks and more free time to spend the way YOU want!
|Here’s everything you get in my Million-Dollar Control Breakdown Master Class as soon as you join:
|Take a look at what’s instantly available to you when you join now…
|Million-Dollar Control Breakdown #1: CircO2 supplement (Advanced Bionutritionals)
Strong current control that’s been running successfully since early 2017 as an online sales page, VSL, and direct mail promo
|Promos for Control Breakdown #1: CircO2
|Million-Dollar Control Breakdown #2: Superfoods Rx book (Boardroom)
“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom. This promo presents a “soft offer” for a book about the healing power of superfoods. First mailed in 2007 and reigned as the control for at least 8 years, then brought back to life later online and in the mail for at least 2 more years. Promo was last mailed in 2016.
|Promos for Control Breakdown #2: Superfoods Rx
|Million-Dollar Control Breakdown #3: Advanced Memory Formula (Advanced Bionutritionals)
|Promos for Control Breakdown #3: Advanced Memory Formula
A selection of control promos and tests that ran between 2010 and 2016 for Advanced Bionutritionals’ Advanced Memory Formula…including revisions and tests done in 2012 and 2014 for new formula additions. Also includes the two previous control promos Kim beat with her new control back in 2010.
|Million-Dollar Control Breakdown #4: My Sinus Miracle (Green Valley Natural Solutions)
Kim wrote this launch promo for Green Valley Natural Solutions’ new sinus supplement, called “My Sinus Miracle” in June 2018. It’s been the control since and has been one of the company’s biggest sellers.
|Promos for Control Breakdown #4: My Sinus Miracle
Here you’ll find Kim’s current control sales page for Green Valley’s “My Sinus Miracle” product (PDF of the sales page as well as the order page). You’ll also find the previous control email, two newer control emails, plus a recent test email.
|Million-Dollar Control Breakdown #5: Integrative Digestive Formula (Advanced Bionutritionals)
Kim’s long-running control for Advanced Bionutritionals, which she originally wrote in 2011 and is still being used as an online sales page and direct mail magalog to generate sales.
|Promos for Control Breakdown #5: Integrative Digestive Formulas
Kim’s long-running direct mail “issuelog” control (in use since 2011) and a “slim jim” version that was tested and used briefly, along with two versions of the control written by David Deutsch that she had to beat (plus an offer test of one of them) that ended up being rotated as controls with Kim’s for several years…plus two different emails put together by the client and the online sales page version of her direct mail control.
|Million-Dollar Control Breakdown #6: OPC Miracle Joint Complex (Nature Trade Center)
Kim breaks down this joint health supplement direct mail promo…one of the first acquisition promos Kim wrote. She explains why her initial try failed, and the lessons she learned from it and applied to making this new promo so successful. She also explains how she kept it “alive” for so long as a result of various tests. Lots of valuable lessons here that Kim’s applied to writing multiple successful controls since!
|Promos for Control Breakdown #6: OPC Miracle Joint Complex
Kim’s long-running tabloid-sized direct mail control, along with various cover and format tests.
|Bonus Gift #1: Vital Force Control Breakdown
Kim’s interview with David Garfinkel where she breaks down her long-running anti-aging supplement sales page control for Green Valley Natural Solutions. Included is the 30-minute audio recording, a word-for-word transcript, and PDFs of the sales page promo and the control and test traffic driver emails.
|Bonus Gift #2: Supplement Copy Compliance Secrets
In this exclusive training, Kim explains why supplement copy is “different” from other types of copy used to sell books or newsletters…reveals “forbidden” words you should avoid using in copy…and gives you examples of creatively expressing your claims in ways that won’t land you or your client in hot water. Also included are promo examples of what NOT to do…plus 4 ways you can cover your “butt” when writing supplement copy. Also included are detailed slides for Kim’s presentation on Supplement Copy Compliance, including actual indemnification clause wording to include on your contracts…and a copy disclaimer to include when you submit your copy to clients. You get audio and video recordings of Kim’s training plus the complete set of slides.
|Your Other Bonus Gifts
Here are two more fabulous freebies for wisely getting this course!
|Bonus Gift #5: Kim vs. Jim Rutz Personal Finance Control Breakdown
Kim breaks down a control she wrote that beat a control written by the legendary Jim Rutz…not just once, but twice.She wrote this control several years ago for a financial newsletter called Personal Finance. At the time it was one of the largest financial newsletters in terms of subscribers.And while it’s been a while since Kim wrote it, it’s got tons of valuable lessons you can apply today to any copy you write–and for years to come!Personal Finance control breakdown video – (1h 19m 48s)
Personal Finance control breakdown audio – (1h 19m 48s)
Key Takeaways from Kim vs Jim Rutz Personal Finance Control Breakdown – 427 KB
|Here’s what other copywriters and offer owners have to say about Kim’s Million-Dollar Control Breakdown Master Class…
|“A mind-blowing process!”
“Kim’s master class has definitely helped me see clearly and discover how to structure what powerful copy looks like. This includes the nitty-gritty from headline to subheads, body copy, closing, and CTAs. Also, I learned from the approaches that Kim used – bullet approach, how to beat the Control, the empathy lead, proof/testimonials, and above all, the research process. For a newbie like me, it’s a mind-blowing process. I’ll surely recommend this training to others. In fact, I already have!”
|“Great way to learn what works!”
“I loved everything I’ve seen so far. Just seeing how Kim thinks about hooks and angles made this masterclass super-valuable. It’s a great way to learn what works, especially in health.”
|“Recommended for anyone wanting to level up!”
“I would absolutely recommend Kim’s master class to anyone wanting to level up (or maybe even just hit level 1 from 0) in their promo copy game. She’s fun to follow along with, warm and friendly and easy to listen to, and shares a wealth of experiential knowledge in all the details we went over in her teardowns. Kim’s insight comes through with her comments and the details she shares. Quick tips based on her years of writing promos for how to speak to the prospect, and her thoughts on timeframes and research needed, are all probably clearer and more upfront than anyone else I’ve learned from to date. Money well-invested, I know I’ll end up going through this course again—probably more than once—to glean as many bits as I can!”
|“Took away a notebook’s worth of tips!”
“I would definitely recommend Kim’s Million-Dollar Control Breakdown Master Class to my fellow copywriters. You get to look over the shoulder of one of today’s premier copywriters and hear her break down her process in a clear, actionable way. I took away a notebook’s worth of tips that I plan to apply to my own copy. Seeing what’s good and needs improving in copy so I can apply it to my own copy made her masterclass extra valuable. It was a tremendous value for the price.”
|“An insider’s analysis of winning copy!”
“Kim’s insights in her copy teardowns is an insider’s analysis of why her copy contributed to a winning campaign. Her masterclass provides a one-of-a-kind education for serious students of copywriting, from newbies to established writers who want to up their game. Highly recommend it!”
|“Kim’s major keys to success revealed!”
“As the saying goes, ‘Success leaves clues.’ And watching Kim examine her successes reveals many of those clues. Seeing how deep, deep, deep research is one of Kim’s major keys to success was extremely valuable, along with seeing all the elements she looks for in finding ways to beat a control. I also appreciated all the thought and preparation Kim obviously put into preparing what she was going to share. The quick critiques of our work were giant dollops of frosting on the cake. It was like having Babe Ruth watch me take a couple swings and give me some tips! After going through Kim’s master class, I now put more thought and energy into planning and researching before I write.”
|“Like the ‘director’s cut’ of copywriting!”
“Kim’s step-by-step breakdowns and the detailed explanations of why the copy decisions that were made, were made were incredibly valuable. Her master class is like the ‘director’s cut’ of copywriting where you get to ‘go behind the scenes’ and see how copy is really made. I already using applying at least one of her techniques to copy I’m writing now. Highly recommend!”
|“A look at winning copy through a master’s eyes!”
“To get good at copy you need to know how to look at winning copy through a master’s eyes. That’s what made Kim’s Million-Dollar Control Breakdown Master Class so valuable: seeing how persuasive elements are interwoven throughout the copy and how it all comes together. Since going through Kim’s training, the way I study copy has gotten deeper. I can get more out of studying controls and use it in my own writing.”
|“Helping me find key nuggets in research!”
“What made Kim’s Million-Dollar Control Breakdown Master Class so valuable was hearing her explain the thinking behind her controls and research, and then hearing how well they did. I’ve already used the ‘processes behind the processes’ to break down other successful controls, deeply analyze audiences, and find key nuggets in research. I’d recommend Kim’s masterclass to anyone who wants to better understand the process and thinking behind creating successful online controls (and it’s applicable to smaller projects as well).”
|“If you want to write better sales pages, you NEED this!”
“As a copywriter, you’ve got to understand the process of crafting a winning sales page. And there’s no better way to do that than by learning from someone like Kim who breaks down the research and thought process for a winning sales letter. The course platform worked great, and seeing the previous controls and tests was an unexpected bonus. I’ve already applied one of Kim’s methods to confirm what I know, dig up testimonials, and to better understand customers’ fears about buying. If you want to write better sales pages, you definitely need this master class!”
|ABOUT KIM KRAUSE SCHWALM
KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.
She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.