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Michael Zipursky – Momentum (Consulting Success)
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Description
Everything You Get In Momentum
The Proven Implementation Program
for Early-Stage Consultants
Developed By Real Consultants:
- 30-Day Fast Track Step-by-Step Implementation Guide
- Over 51 Straight to the Point Consulting Video Trainings
- Proven Consulting Templates and Scripts to Start Using Right Away
- Track Your Progress, Follow Time-Tested Strategies to Get Results
- Learn to Effectively Launch Your Consulting Business and Get Clients
- LIFETIME ACCESS TO EVERYTHING
- Results Based Guarantee to Ensure You’re Successful
Would you like to know what separates a high 6 or 7-figure consultant who has a waiting list of clients who are drawn to him or her almost magnetically …and a struggling consultant who lives hand to mouth, month to month?
Would you like to know what separates a consultant who controls their schedule, makes a great impact doing what they are good at, and earns enough money to take time off and enjoy it with their family, traveling, golfing, skiing, or just lying on the beach…and one who has to work 70-80 hours per week just to pay the mortgage?
Would you like to know what separates a consultant who happily turns away potential clients because they’re not the PERFECT fit…and a consultant who HAS to take every client they can get, regardless of how time-consuming and hair-pullingly irritating they will be because “beggars can’t be choosers”?
Well the thing that separates them is pretty simple, actually.
Let me tell you a quick story that will illustrate the difference …
Martin was 10 months into his consulting business and still found himself staring at his email inbox hoping for good news.
It was a Thursday afternoon. Ping! A new email jumped to the top of Martin’s inbox.
Martin was hoping it was Delta FX, a new prospective client he sent a proposal to. But it was his sister “Please bring a fruit plate for dessert, see you Sunday!”
Ugh.
Martin had checked his email at least 15 times that day, and the day before, and the day before, hoping that Delta FX would sign off and cut him a check that would cover his “nut” for the month.
But it had been over a week…radio silence.
And Martin was starting to squirm. Delta FX was really the only deal in his pipeline that he thought had a good chance of closing. The others were long shots at best.
Martin started to mutter “What did I do wrong? What should I have done differently? I told them all about my expertise. They know I used to work at one of the major national manufacturers. Ted Smith even introduced me to them and told them I was the guy to help them!”
But when Martin sent the proposal (that he’d slaved over for DAYS) to Jerry, all he got was “Thanks, we’ll let you know.”
Then crickets.
And when the waiting got to much to bear, Martin cracked and fired off a email…
“Jerry, I’m just checking in to see if you had any questions about the proposal?”
Nada. The silence was deafening. And the things is…Martin had heard that silence before. In fact, this was par for the course.
Here’s how it always went down…
Somebody he used to work with would refer him. Martin would send the prospect an email. And another. And another. And another. Maybe they’d eventually write back and say, “Sure, send us a proposal.” Then Martin would send one.
Then…the waiting. And waiting and waiting. Martin could feel himself getting older as he waited every time!
Oh sure, he’d landed a couple of clients. But landing one was almost as bad as NOT landing one!
The workload was almost always WAY more than he anticipated. He never seemed to be on the same page with the client. Never truly saw eye to eye. Scope creep, misunderstandings, duplication of work, disagreements about objectives.
Weren’t there any EASY clients out there? Why did they all have to be such a pain?
Martin was starting to wonder if he should just tuck his tail between his legs and go beg for his old corporate job… “I’m sure Bill Johnson would just LOVE that.” Bill was Martin’s old cubicle mate who had chuckled at Martin when he told him he was starting his own practice.
“Why on earth would you give up a secure job with benefits to go on your own? You’ll crack under the pressure, man. I give it 3 months…tops!”
It would be humiliating to admit Bill was right. But what was he going to do??
If Delta FX didn’t close, he’d have to go back (if they would even take him back!). Or his wife Tiffany would have to take that admin JOB to make ends meet until he could land another client.
And he had no idea how or when that would happen.
That’s Martin’s story.
And I’ve heard variations on that story about 387 times in my career. It’s the story that many consultants end up living. And eventually they quit … or come to accept it as “just the way it is.”
“This is just the life of a consultant, I guess. You work 70 hours a week for ungrateful clients just to pay the bills. And every few months you have to scramble to find more clients.”
Feast or famine. Rollercoaster consulting. Up and down. No consistency. No stability. No security. No joy. No fun.
But there is another story.
Martin’s story does not have to be yours.
Your consulting story can be very different.
In Fact, in as Little as 25 Days, Elliot’s Story Could Be Your Story…
“I had been bored and disenfranchised with corporate life.
I was offered an opportunity to leave the company I had been with, move back to Northern California and be part of a turnaround.
I thought that would be the cure. It wasn’t, in fact, I was even unhappier. I am a pretty stoic guy but one night I came home, miserable, stressed, and angry that I made this move and found myself just as unfulfilled.
I sat down at the kitchen table and just lost it.
Julie (my wife) said it was time, for all these years I had been betting on someone else, it was now time to bet on myself. She liked that better.
I had wanted to make the jump for years but always found a reason not to. At the time I made the move, we had 2 in college and one more ready in just a few years. We just purchased a large home in Northern California. It was scary.
I look back now and wonder how I ever lasted so long in corporate life. Now I wake up every day excited to go to the office, I work with and for people whom I care about, who I am aligned with, and admire.
I make more money (which I didn’t think was possible) and I find myself having experiences that I’d would have never had.
For example, sitting at the kitchen table of a Hollywood celebs house on the top of Mulholland Drive, traveling with clients’ friends to Malaysia, or heading to Lisbon for a Mastermind group.
It’s all pretty amazing.”
What’s the difference between Martin and Elliot?
What’s the difference between a consultant scraping by on the skin of his teeth…and a consultant who has a pipeline full of prospects and a loaded roster of high-paying clients?
Here’s the difference…
- Elliot has a system which clearly identifies his ideal client – companies who are eager to hire a consultant with exactly his expertise. Clients who are easy to work for, happy to work with him, and grateful for the results he achieves for them
- Elliot has a method for positioning his consulting expertise so precisely that virtually no other consultant can make the specific promises he can. He is the BEST choice. He’s not a “commodity consultant”
- Elliot has a system that ensure he gets paid handsomely (which is essential for clients to respect you)…yet doesn’t scare off potential buyers with “sticker shock”
- Elliot has a LinkedIn presence that’s more than an online resume. A presence that starts conversations with his ideal clients and leads to paying engagements. Most are mystified as to why and how it gets him so many clients so fast and so easily.
- Elliot has a proven template for generating proposals that gets clients to respond in hours or days…not weeks or months. Elliot has eliminated the frustrating “don’t call us, we’ll call you” syndrome.
- Elliot has a proven and simple Magnetic Messaging system that draws perfect clients into his orbit.
- Elliot has a system in place that keeps his pipeline full. He has a waiting list. Rather than worrying about where his next client comes from, he often turns away prospects because they are not PERFECT for him!
If you were reading closely, you’ll now understand the difference between Martin’s story and Elliot’s story….the story that could be yours.
A system. Momentum
In fact, the Momentum System is guaranteed to make Elliot’s story your story in as little as 25 days, if you can promise one thing.
What must you promise? I’ll get to that in a moment. But first that guarantee I mentioned…
The Momentum “Results in 25 Days or It’s Free” Guarantee
If you work with (or plan to transition into working with) companies, associations or non-profit clients solving valuable problems… And if you take consistent action and follow my recommendations, within 25 days of enrolling in Momentum…
- You’ll have at least 3-4 new highly-qualified leads in your pipeline
- You’ll know exactly who your ideal client is…and isn’t
- You’ll feel 100% confident about how to target and attract your ideal client
- You will have a marketing message that will get the attention and interest of your ideal client so they respond to your messages and want to speak with you about how you can help them.
- You will know how to build a repeatable, efficient marketing machine that delivers ideal clients consistently
- You’ll know how to package, position and price your consulting services to increase your revenue by 40% to 300%
- You’ll know how to write winning proposals faster and easier
- You’ll see your pipeline of ideal customers filling up before your eyes
…in 25 days or less or we’ll personally work with you until you do…or give you a full refund whichever you prefer.
Now back to the promise.
You must promise to focus and follow the system.
And here’s why this is so important. There are so many things you COULD be doing to grow your consulting business.
- Podcasts
- Google Ads
- Webinars
- Facebook Ads
- Mastermind groups
- Networking events
- YouTube videos
- Email marketing
- Referral programs
- And it seems like 15 new shiny objects pop up every week.
Think of it this way… you probably have developed systems, procedures and methods for solving your clients’ problems, right? Don’t you hate it when THEY get distracted or side-tracked and fail to follow YOUR recommendations?
Same applies here. This system is guaranteed to work…if you work it and stay focused. OK, that covers the promise I need you to make.
So now let’s talk about proof. Here are the words of several of my high-income consultant clients. Clients who have followed my directions and transformed their consulting careers…
As you read these reviews, pay particular attention to the bolded text…
Did You Notice (Again) What Separates These Successful Consultants from Struggling Consultants Like Martin?
Systematic Methods
Templates and Scripts
Clear Paths
Step-by-Step Plans
Efficient Processes
Martin had no system. Or, more accurately, he had a system that he (and many other consultants) have proved DOES NOT WORK.
Yet Martin kept doing the same thing over and over and hoping for different results.
But the testimonials from the successful consultants above show, that when you follow a proven SYSTEM, your story changes.
Is it time to change your consulting story?
Momentum
Your Step-by-Step System for Rewriting Your Consulting Story and Finally Building the Consulting Business You’ve Dreamed About
In Momentum, you’ll get…
Finally, most of the studies I’ve read say two things about the consulting industry…
1. There are more consultants than ever
2. Clients are demanding results-based fees
Which means you’ll have more competition for clients… and those clients will be more demanding.
So, it’s more important than ever to have SYSTEMS in place to attract IDEAL clients who will pay you handsomely.
If you’re a “commodity consultant” you’re doomed. You must stand out. You must be seen as a leader. You must convince prospects that you alone can deliver the results they want.
Fail to do that and all you’ll get is, “Thanks, we’ll get back to you.” And weeks of silence like Martin. Don’t be like Martin.
Here’s How Momentum Will Forever Transform Your Consulting Story
- What it truly takes to be a successful consultant and how to unlock and realize your full potential…it’s NOT expertise!
- How to enjoy what you REALLY want from a consulting career: freedom and flexibility. And why most consultants never get it and end up settling for just another JOB.
- How to “fire” bad clients…before you ever hire them…and the secret to attracting your ideal clients.
- How to structure your business to insure it supports your lifestyle…not just your client’s needs. This will determine your income earning potential!
- How to defeat the crushing loneliness of consulting…don’t underestimate its power!
- How to stay motivated…when it’s only YOU doing the motivating.
- The “passion” factor…how to focus it to drive your success.
- Questions every consultant must ask themselves to know if they’re “cut out” for this business
- Why the “perfect” schedule does not exist…how to schedule to get the most out of YOUR day.
- Hard lessons learned about scheduling…avoid my mistakes
- How much time will it take you to achieve your goals? If you don’t learn my tough scheduling lessons, a lot longer than you thought!
- The “boring” stuff that can make or break your business
- Should you incorporate? The benefits of incorporating.
- Why you need to hire an accountant NOW
- Why you should invest in hiring a lawyer
- How to know what kind of office will boost your productivity
- Bank account rules and no-nos.
- Pros and cons of working “on site”
- Why you need to get clear on your ideal client…this might be the most important thing you’ll learn in Momentum
- Why being a “generalist” is a death sentence for your business.
- How “niche-ing down” and getting smaller will snag you MORE engagements
- How should YOU specialize? Get the question to help you find out
- The real purpose of your messaging…most consultants do NOT get this
- The most important question you can ask “Who is my ideal client?” and how to answer it
- How do you REALLY help your clients? You’d be surprised how many clients don’t really know this
- Why should a client choose you? It’s not about your processes or expertise…it’s about THIS
- How to market yourself so your ideal clients can find you
- How to stand out with “impact marketing”
- How to make it brain-dead easy for clients to reach you
- Why you need to be an expert in marketing…and how to do it without feeling sales-y
- How to know if you have the right messaging in your marketing materials.
- My favorite resources to help build your brand
- The power of simplicity and why most consultants overcomplicate their marketing message
- How I grew my consulting business with simple tools…and how you can do the same
- The biggest marketing wastes of money…and how to avoid them
- How to get powerful, compelling testimonials…and how to use them in your marketing materials to close more clients
- Why you should make your LinkedIn profile a priority…and how most consultants do it wrong
- How to make sure your LinkedIn profile is “parallel” with your other marketing resources
- Example of a good LinkedIn profile…and what not to do
- How to design your website to grow your business…not just an online brochure
- 3 real live websites…what they do well and what they don’t
- What to put on your home page…and what to cut
- How to position your services to make visitors ask “how do they do that?”
- The most powerful form of proof…this MUST be on your website
- How to display your contact info…so visitors will actually contact you
- Dos and donts for brochures, case studies, and business cards.
- What to outsource and what to do yourself.
- Why you must set THIS number first…no, it’s not your hourly rate!
- Why you should NOT charge by the hour…why it’s a tragic, income-limiting mistake
- Better ways to estimate your time…and make more money per hour, per week and per year
- How to use project fees to double your income
- The project fee formula I recommend to all my clients
- How to “pad” your fee so you AND YOUR CLIENT are happier in the end
- How to use retainers to make more money faster
- How to get your clients to pay more for “access”…and how to position yourself to get them to pay more
- How a retainer alters your relationship with your client…in your favor
- The dangers of “retainer complacency” and how to avoid them
- How a higher fee is good for you…and the client
- Why value-based fees are a powerful way to drive up your revenue
- The ROI formula for determining your fee…and making more from each client
- How to figure “tangible” and “intangible” value …and use them to raise your prices
- Dangers of “ROI pricing” and how to avoid them
- How equity performance deals work…and how to know whether they will work for you
- The risks of equity performance deals and how to minimize them
- Checklist for insuring a successful performance deal
- How discovery offers can raise your revenue fast
- How discovery offers speed up the sales process
- How discovery offers lead to (higher paying) full engagements.
- How to price your discovery offer for maximum revenue
- How to raise your fee with new clients and avoid “pushback”
- How to know…”Is raising my fee is worth it?”
- How to “sell” higher fees to your client without being sales-y.
- How charging less can erode your reputation…and how to know “is it worth it?”
- How lower fees can damage your marketing efforts
- How and when to use discounts effectively
- How to test your fees…and why most consultants never do!
- How to write a proposal that gets them to call you back…and why most proposals fail miserably
- Why the project overview is the most important…and most ignored part of a proposal
- How to write a result-oriented proposal and why it’s so important
- How to use ROI so your client thinks “investment” not “expense”
- How to layout expectations to avoid scope creep and other nightmares
- How to guarantee your work so that the client says “yes”…And you don’t get screwed
- Why traditional networking is a waste of time…and how to do it right
- How to find building-business networking events and what to do when you get there
- The wrong and right way to connect with your ideal client on LinkedIn.
- How to “add value” in every message to your ideal client.
- How to “nurture” your prospects until they become check-writing clients.
- How to leverage your first degree connections to find new clients and gain business.
- How to leverage your results to attract new clients
- What measurements you MUST track to build your magnet messaging
- How adding “continuous value” helps you gain more clients.
- How to get “new business” out of existing clients…and why you should start there
- Questions to ask to get more business from existing clients so they write bigger checks
- How to develop the marketing mindset of the most successful consultants.
- Become great at marketing even if you don’t consider yourself a marketer – whether you’re an introvert or extrovert.
- The most important thing to have in place BEFORE you start marketing – this makes all the difference.
- Discover the BEST marketing tactic and approach for YOUR specific business.
- The power of consistency and how it will increase your sales 50%, 100%, even 400% and more.
- How to create a identify and find your ideal clients with precision so you can target them.
- Step by step approach to start conversations with your ideal clients – without feeling salesy or promotional.
- The specific touch points and follow up schedule to use to maximize your response and have more conversations with ideal clients.
- Most people use LinkedIn all wrong. You’ll learn how to use this platform to start connecting with and having conversations with your ideal clients – not in months or years, but within days!
- Proven high response generating scripts to have your dream clients accept your connection request right away and want to speak with you.
- Tools to make your prospecting on LinkedIn more efficient and effective to turbocharge your results.
- Discover how top consultants use speaking to grow their business.
- Receive template sand scripts to land speaking engagements.
- Use the presentation best practices template to deliver valuable and compelling presentations.
- How to deliver a talk and generate 10, 20 even 50 leads at one time.
- Specific steps to leverage speaking so that your clients and the industry see you as a top authority.
- How to find the best speaking events, regardless of your industry or your location.
- How to find the contact information of your ideal clients.
- Step by step how to develop a sequence of messages that get your clients to respond.
- How to structure your emails so that buyers are happy to read them and look forward to hearing from you.
- A strategic hook to your emails that will position you as the trusted source and instantly create a strong relationship with your ideal clients.
- The secrets to building a valuable email list that helps you to grow your business for many years to come.
- How to write and promote thought leadership content to attract high-value high-paying clients.
- The truth about advertising for consultants – most of the information online is false – and how to actually make it work as a consultant.
- When to use social media and when to ignore it completely – specific lessons for consultants.
- The most important investment in your marketing and business and how to get the best ROI.
- Plus over 50 proven scripts, templates and more!
- The right way to do SEO and why most consultant do it wrong
- How to know what to write about to attract ideal clients
- Why many consultants give up on marketing…and how to avoid their ugly fate
- How to write lead-generating pieces for OTHER websites…and how to find the right ones
- The “interview” strategy for boosting SEO…and landing new clients
- How to pluck the “low hanging fruit” and harvest prosperous client relationships
- Respect, response and delivery…how to impress your client
- The best way to stop scope creep (without making things awkward)
- How to fire clients (the right way)…this is KEY to reduce stress
- How to craft an unforgettable client experience so that most of your clients become long-term loyal clients
- The next level: How to scale your consulting business fast.
- The most important activities to focus on when you’re ready to scale and what you MUST avoid.
- How to delegate and build a team (whether you want one or two support staff, of if you want to have a firm with 10-20 people or more.
- The real benefits of outsourcing and contracting and how to do it properly – it will save you a lot of time and money done this way.
- Discover the high-performance approach successful consultants use to create systems and processes to grow their business.
- The best tools, apps and technologies you can use to grow your consulting business.
- And much, much more!
Every lesson comes with Action Steps, a Quiz to test your comprehension, and resources like checklists, spreadsheets, guides, templates and links to powerful resources.
Should You Invest in Momentum?
A good way to decide is to ask this question…
What is it worth to you to achieve your consulting goal?
For example, what is your income goal?Is it $300,000? $750,000? $1.5 million? Whatever the number is, imagine you could achieve that goal in 12 months. If you could do that, how would your life change?
- Would you spend more time at home with your kids?
- Would you take more vacations and travel the world more?
- Would you pay off your mortgage or credit card debt?
- Would you fire some bad clients because you no longer NEED them to pay the bills?
- Would you experience more joy in
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
