Description
John Shea – SEO Consulting Blueprint
Archive : John Shea – SEO Consulting Blueprint
Who Is This Course For?
- You have some SEO experience but need help getting more clients
- People who are tired of trying one thing after another and not seeing results.
- You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
- Anyone looking to tap into passive SEO profits without having to do any SEO.
- Sounds like you?
HERE’S WHAT YOU GET…
MODULE #1
Client Acquisition Toolbox
- You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
- You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
- I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
- How to find businesses already spending money so you know which businesses to approach and how.
MODULE #2
Closing Clients
- You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings
- Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
- I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
- You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.
MODULE #3
Fullfilment & Delivery
- You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
- You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
- How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
- I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.
MODULE #4
OUTSOURCING MASTERY
- Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
- I walk you through how to automate the whole delivery process so you can make more money by working less
- I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
- You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
- You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.
Get John Shea – SEO Consulting Blueprint
Week 1 – Introduction To The Course
- What To Expect From This Course
- Have Questions?
- Action Steps
Week 1: Building a Simple Agency Website
- Should You Focus On a Specific Niche & Service Offering?
- Getting Creative With Your Agency Name
- Registering a Domain
- Web Hosting
- Setting Up Your Website With WordPress
- Creating a Professional Email Address
- Recommended Themes & Plugins
- Website Graphics & Business Cards
- Walking You Through My Niche Focused Agency Website
- Offering Web Design & SEO?
Week 2: Setting Up Your New Business
- Introduction To Week 2
- Starting Your Own Company
- Registering an LLC
- Setting Up Your Business On Google+ & Yelp
- Why Having a Partner Will Help Grow Your Agency
Week 2: A Project Management Approach To SEO Tasks
- Introduction To This Section
- Introduction To Trello
- Trello Setup & Demo
- Trello SEO Overview
- Google My Business
- Bing Places
- Apple Maps
- Bing Webmaster Tools
- Google Search Console
- WordPress Plugins
- Buffer Social Media Syndication
- Jetpack Social Media Syndication
- Google Analytics
- Pretty Link Lite – Setup a Review Link
- Marketers Center Services
- Schema
- Content
- Google Shares
- Brightlocal Reports
- SEO Powersuite Audit
- On-page SEO
- Silo Structure
- Final Walk through
Week 3: How To Acquire New Clients
- Introduction To Week 3
- Video & Photo Tools
- Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
- Scopeleads Intro
- Scopeleads
- Finding Businesses That Already Spend Money
- Using LinkedIn To Approach Prospects
- LinkedIn Auto Client Method
- Using Moz Local
- An Example Prospect Video That Landed Me a $750/month Client
- An Example Prospect Video That Landed Me a $500 Website Design Client
- Template Emails For Contacting Potential Clients
- Following Up With a Cold Call
- Cold Call Tactic – Offering To Setup The Google+ Business Page
- Offering To Meet Clients In Person
- Using Maps Prospector To Find Unclaimed Listings
- HubSpot Sales For Email Prospecting & Tracking Email Opens
Week 3: Using UpWork To Land Clients
- UpWork Introduction
- An Overview Of UpWork
- Creating Your UpWork Tagline
- Creating Your Upwork Video
- Writing an UpWork Overview Summary
- Building Your UpWork Portfolio
- Adding Profile Keywords
- Profile Categories and Experience
- Taking UpWork Tests
- Certifications – Work History and Other Experience
- Your Hourly Rate – Pricing Perception
- Setting Your Availability
- Submitting Proposals The Unique Way
- Speed and Proposal Tips
- Skillshare Free Course Case Study
- Offering To Do Fixed Rate Work Vs. Hourly
- Closing The Deal & Landing Clients
- Taking Small Jobs
- Upgrading To Freelancer Plus
- Outsourcing SEO Case Study
Week 4: CRM Tools & Automation
- Introduction To Week 4
- Getting Started With Nutshell
- Setting Up a Lead System In Nutshell
- Integrating WuFoo Forms with Nutshell
- Using Google Drive as a CRM
Week 5: Closing Sales, Proposals & Invoicing Clients
- Introduction To Week 5
- Providing Clients With a Proposal For SEO
- Contracts For Your Work
- How To Invoice Clients
- Creating Case Studies After Getting Positive Results For Clients
Week 5: Working With Clients
- Onboarding Your Clients
- The Typical Types Of Clients You Will Find
- Scheduling Bi-weekly or Monthly Calls
- Taking Notes & Being Hands Free
- Organization For Next Steps, Scheduled Calls & More
- The Importance Of Regular Communication
- The Mentality Between Getting a $300 Client vs. a $1000 Client
Week 5: Pro-Active Communication About Client Success
- What Does It Mean To Be Pro-Active?
- Listen to 5 Phone Calls
- Leadpages Custom Rank Tracking & Audit Reports For Clients
Week 6: SEO Tools & Services I Use
Introduction To Week 6
- SEO Powersuite
- LongTail Pro Keyword Research
- UpCity Local SEO
- Brightlocal
- GeoRanker For Checking Your Rankings
- SerpBook
- SEMRush
- Sales Genie
- Teamwork
- Leadpages & Thrive Themes
- Unbounce
- Ahrefs
- iWriter
- CallRail
- Social Media Auto Posting: JetPack & Buffer
- Infinite WP – Website Management
Week 7: Outsourcing SEO & Becoming The Middle Man
Introduction To Week 7
- Should I Outsource Or Do The Work Myself?
- Pricing Your Services Higher
- Bartering Services
- The Hoth
- Marketers Center
- FatJoe
- PosiRank
- Source Market
- Web Ranker 2.0
- Warrior Forum – NDOSEO
- Mark Herre – SEOGame
- 51 Blocks
- Lightning Rank
- Serp Champion
- Diggity Links
Week 8: Conclusion & Focusing On Staying Consistent
- Staying Focused On Your Business
- Conclusion To The Course
Bonus: Google My Business Course
What To Expect In This Course
- Why Having Google My Business is Critical For Every Local Business
- Intro To Google My Business
- An Example Google My Business Page Setup
- Setting Your Service Distance & Address
- Selecting The Best Business Category
- Tagging Photos Inside Of Google My Business or Using Picasa
- Bulk Tagging Photos With a Location
- Viewing Insights About Your Business
- A Completed Google My Business Profile – Getting to 100%
- Why Reviews Are So Important
- Responding To Reviews
- Grade.us
- The Review Handout Generator
- Bonus: Interview With Rahul Alim of Custom Creatives
- Interview with Rahul Alim of Custom Creatives.mp4
Bonus: Coaching Calls
- Coaching Call #1 – Mindset & Focus
- Coaching Call #2 – Getting Clients
- Coaching Call #3 – Outsourcing SEO & Web Design
- Coaching Call #4 – Client Organization & Systems
Get John Shea – SEO Consulting Blueprint
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