Description

Digital Marketing Mastery 2022 By Ryan Deiss, Richard Lindner & Kasim Aslam – Instant Download!

Uncover Your Path to Becoming a Marketing MVP…
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.

Trusted by
126,000+
Companies Like…

Today’s Marketers Have To Be More Agile Than Ever Before.
Before reading any further, there are 2 terms you should know…

Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)

Specialists: those who choose a single specific route and focus their work only in that area.

Now that you know them, I want you to FORGET about becoming either of them…

…because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that seems harsh, consider where your customers or clients are coming from:

Because they can only speak to their particular skill, specialists are limited in their abilities.

And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.

So what’s the happy medium?

Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.

Otherwise known as…

What exactly is a “T-Shaped” Marketer?
Every single facet of digital marketing can be used to inform the marketing strategy of another.

For example, you can use:

Facebook Ads to build a larger email list…
Email to encourage people to join your community, and…
Community conversations to inform your content calendar.

In fact…

There are endless ways to connect all the skills in digital marketing:

A content marketer has perfected the art of growing an audience through organic traffic strategies.

But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…

Keyword research to determine which blog post topics to rank for
Data and optimization tactics for updating content and staying relevant, and
Social media sharing to build authority and brand awareness

In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.

But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…

Email Marketing best practices
The stages of the Customer Value Journey
Community Management

And that’s where the picture starts to get a little bit clearer.

As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).

You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.

But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.

So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!

And that’s why we created…

Digital Marketing Mastery

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

The Customer Avatar Canvas – WHO your ideal customers are
The Core Message Canvas – WHAT your business offers to your customers
The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

Content Marketing
Email Marketing
Social Media Marketing
Community Management
Digital Advertising
Data & Optimization
Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

Become A Digital Marketing Strategist

What’s Included:

10 Core Modules
105 Video Lessons
The Customer Value Journey Handout
The Customer Avatar Worksheet
Core Message Canvas Worksheet
The Full-Color, 149-Page Workbook
16-Page Final Exam Study Guide
Digital Marketing Mastery Pacing Calendar

Get A Job In Digital Marketing With The Help From DigitalMarketer
The Digital Marketing Mastery is your competitive edge, and the pathway to bigger and better opportunities.

$53,142
Average Entry Level Salary In Digital Marketing
211,000+
Job Openings In Digital Marketing

Qualify For In-Demand Jobs In Digital Marketing
Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

Digital Marketing Manager
Brand Manager
Media Buyer
Social Media Manager
Online Content Developer
Business Analytics Specialist
SEO Specialist
Web Designer
Email Marketer
Search Expert
Professional Blogger
Fractional CMO

What Will I Learn?

Module 1 Overview
Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.

Lesson 1
The Goal
Lesson 2
Traditional v. Digital
Lesson 3
Role of Digital Marketing
Lesson 4
Critical Disciplines
Lesson 5
3 Tools for Modern Marketer
Lesson 6
B2B v B2C

Module 2 Overview
Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

Lesson 1
Knowing Your Customer
Lesson 2
Customer Avatar Canvas
Lesson 3
Customer Before & After
Lesson 4
Building Your Before & After
Lesson 5
Before & After in Action
Lesson 6
Core Message Canvas

Module 3 Overview
Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

Lesson 1
Mapping The Customer Value Journey
Lesson 2
Awareness
Lesson 3
Engagement
Lesson 4
Subscribe
Lesson 5
Convert
Lesson 6
Excite
Lesson 7
Ascend
Lesson 8
Advocate
Lesson 9
Promote
Lesson 10
Optimizing Your Value Journey
Lesson 11
Call To Action

Module 4 Overview
Content Marketing
Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

Lesson 1
Content Marketing: Introduction
Lesson 2
What is Content Marketing?
Lesson 3
You Are Here
Lesson 4
Voice
Lesson 5
Content Strategy
Lesson 6
Content Options
Lesson 7
Monetize Content
Lesson 8
Content Marketing KPIs
Lesson 9
Content Tools
Lesson 10
Call To Action
Lesson 11
Copywriting: Introduction
Lesson 12
Content Writing v. Copywriting

Module 5 Overview
Social Media
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

Lesson 1
Social Media: Introduction
Lesson 2
You Are Here
Lesson 3
Social Channels
Lesson 4
Targeting Your Audience
Lesson 5
Creating Content
Lesson 6
Social Media KPIs
Lesson 7
Goals of Social Media
Lesson 8
Brand Management
Lesson 9
Call To Action

Module 6 Overview
Digital Advertising
Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

Lesson 1
Digital Advertising: Introduction
Lesson 2
You Are Here
Lesson 3
Paid Traffic: Overview
Lesson 4
Why Use Paid Traffic?
Lesson 5
Landscape Overview
Lesson 6
Planning
Lesson 7
Creative: The 3 Core Elements
Lesson 8
Budgeting
Lesson 9
The 3 Pillars of Paid Media
Lesson 10
Optimizing Your Paid Media
Lesson 11
Reporting
Lesson 12
Paid Advertising Wrap-Up
Lesson 13
Call To Action
Lesson 14
Data & Optimization/Landing Pages: Introduction
Lesson 15
Landing Pages
Lesson 16
Landing Page Copywriting
Lesson 17
Design Elements: Introduction
Lesson 18
Design Goals
Lesson 19
Ad Creatives
Lesson 20
Design Resources
Lesson 21
Call To Action

Module 7 Overview
Search Marketing
Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

Lesson 1
Search Marketing: Introduction
Lesson 2
You Are Here
Lesson 3
What is SEO?
Lesson 4
Technical SEO
Lesson 5
On-Page SEO
Lesson 6
Off-Page SEO
Lesson 7
SEO KPIs
Lesson 8
Call To Action

Module 8 Overview
Email Marketing
Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

Lesson 1
Email Marketing: Introduction
Lesson 2
You Are Here
Lesson 3
Tools & Tactics
Lesson 4
List Hygiene
Lesson 5
Actionable Metrics & KPIs
Lesson 6
High-Value Segmentation
Lesson 7
Broadcast v. Follow-up
Lesson 8
Call to Action
Lesson 9
Email Copy
Lesson 10
Elements of Email Copy
Lesson 11
Call to Action: Using Social Media to Practice Copywriting

Module 9 Overview
Community Management
Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

Lesson 1
Community Management: Introduction
Lesson 2
You Are Here
Lesson 3
Why Communities?
Lesson 4
Creating Your Community
Lesson 5
Launching Your Community
Lesson 6
Sense of Community
Lesson 7
Community Metrics
Lesson 8
Call To Action

Module 10 Overview
Data & Optimization
Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

Lesson 1
You Are Here
Lesson 2
Data Purpose
Lesson 3
Lagging vs. Leading Metrics
Lesson 4
Top of the Funnel Metrics
Lesson 5
Middle of the Funnel Metrics
Lesson 6
Bottom of the Funnel Metrics
Lesson 7
Optimizing Using Data
Lesson 8
Identification
Lesson 9
User Research
Lesson 10
Hypothesis Construction
Lesson 11
Prioritization
Lesson 12
Running & Reporting a Test
Lesson 13
Call To Action

Meet Your Instructors

Ryan Deiss
Ryan is the Co-Founder & CEO of DigitalMarketer. A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”

Richard Lindner
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!

Kasim Aslam
Kasim (rhymes with “awesome”) is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

Top-To-Bottom Insight…
Turn Your New Skill Into Sales

Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…
That We Train Our Own Team With
Let’s face it—You’re busy and time is scarce. Fortunately, we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

World-Class Instructors…
Hand-Selected Faculty Experts

Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
Ryan Deiss, Co-Founder & CEO of DigitalMarketer
Richard Lindner, Co-Founder & President of DigitalMarketer
Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
Molly Pittman, Digital Marketing Strategist and author of Click Happy
Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!