Description

Content Marketing Mastery By Ryan Deiss – Instant Download!

Businesses Need Content Marketers
(or…Why You Need To Get Certified)
I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
Enables your message to spread to new audiences organically (i.e. for free!)…

In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.

There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

Course Details and Description

Course Breakdown:

Module 1: Creating Your Customer Avatar

Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel

Module 2: Top of Funnel Content

Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan

Module 3: Middle of Funnel Content

Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan

Module 4: Content Marketing Metrics

Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan

Module 5: Blog Marketing

Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches

Module 6: Content Distribution

Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social